Naloxone saves lives. It’s a drug that can reverse an opioid overdose and stop people dying. It’s free and legal to carry – yet few people do. So thousands in the UK still die from overdoses. This campaign sets out to change that, speaking to the people best placed to carry naloxone: people who use heroin. The poster campaign has been co-created with current and ex-heroin users who carry naloxone, and shares their unique reasons for carrying the drug.