IKEA bag

In April 2017, Balenciaga brought out a blue leather bag resembling the iconic Ikea Franka tote as part of a series of ironic appropriations of branded items by creative director Demna Gvasalia. Priced at £1,705 compared to Ikea’s 40p version, Balenciaga’s bag was widely ridiculed though Ikea were quick to respond with humour, releasing this ad to help shoppers identify the original bag.
Agency: ACNE