Capturing the optimism of lockdown ending and the spirit of Spring.
Created by Uncommon, London.
See case study of this amazing project here: http://brunomazzotti.com/hiv
“Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It’s also the job Andrew Boulton (@Boultini on Twitter) has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.”
And very good it is too! Very highly recommended. Five stars.
Andrew, Giles Edwards and the team at Gasp! have also created this lovely ad to promote the book.