Monthly Archives: November 2017

War of Wits campaign Xbox Halo Wars 2

Great copywriting in this ‘War of Wits’ campaign for Halo Wars 2 by 215 McCann.

The campaign depicts alien General Atriox and human Captain Cutter locked in a war of wits. First on a domestic short-haul flight where they spar over ownership of the armrest, and second on the lot of a used car dealership where they attempt to outwit each other over the sale price of a vintage automobile. The winner is, naturally, the one who best knows his enemy.