Monthly Archives: August 2017

Sideways Dictionary is like a dictionary for technology, but using analogies instead of definitions. It’s a platform for finding, rating and sharing helpful analogies to explain the tech issues that increasingly shape our lives.

The concept was developed by Jigsaw in partnership with writer Nick Asbury, who wrote 300 analogies to populate the site, which is now open to public contributions. Sideways Dictionary has been embedded into the Washington Post site to explain tech terms in their coverage, and is available as a Chrome plug-in to work across the web.

Winner of D&AD Wooden Pencil.

Screen Shot 2017-07-24 at 16.13.49Screen Shot 2017-07-24 at 16.13.43  Screen Shot 2017-07-24 at 16.18.06 Screen Shot 2017-07-24 at 16.18.38

Joe Coleman Copywriting website

Freelance Copywriter Joe Coleman could have written his website in one tone of voice. But he thought he’d show his flexibility and make interacting with the site more fun by letting users grab the slide bar and choose from 60 gradually changing iterations of the same copy. These range from shoulder-shruggingly soft sell to brutally hard sell.

Winner of D&AD Graphite Pencil.