Monthly Archives: August 2016

AMC UK launch ad with Bryan Cranston by Holman + Hunt

With shows like Breaking Bad and Mad Men, AMC is a great storyteller. No one delivers narratives with quite the same level of detail, complexity or richness. So when Holman + Hunt were asked to create a launch campaign for the network in the UK they decided to approach the task obliquely, writing a poem which celebrated stories themselves, rather than the network on which they appear.

John Dewar and Sons campaign by Mr President

The recent boom in single malt Scotch whisky market encouraged John Dewar and Sons to release five of their long-awaited single malts, which until now had been preserved for a few locals and those lucky enough to sample direct from the areas where they were crafted.

Mr President were asked to create a premium eCRM campaign that would sustain interest and sales. Our unique messaging strategy has seen each of the 5 Malt’s – Aultmore – Craigellachie – Aberfeldy – The Deveron – Royal Brackla formally introduced by the overarching Last Great Malts Brand.

See the D&AD Awards site for the case study video here.

264285_e1739e260e33467a9a566ffaa0dbcd5e 344560_cb3b0d36ea644d78b909981791da8fb4

Dear World… Yours, Cambridge University

Johnson Banks’ task was to help create a coherent theme for their alumni and development fundraising campaign. The core theme originated from Cambridge’s profound impact on the world, and the impact it will have on its future. The idea puts Cambridge’s impact in the form of a letter to the world, a letter that begins ‘Dear World’ and ends ‘Yours, Cambridge’. Johnson Banks realised that this could have huge potential as an idea, both in written and spoken word, by talking about ‘Cambridge’s letter to the world’, and verbally visually demonstrating what it has, and will, achieve.

264161_1ad9afe0b98340b7b1d3389c383c0db9 344530_e5229493c50a4eb3acbaeaa4d7474007 344534_5348d54813044cbab5a670c519efac57 344542_36c9a29532ca4e73b21df644ae43707e 344546_ec110431021f46d7b261912db64386de 344550_ce7ab1a9b7c64cb08a5b47a44ace9f71 344538_9d5353919ce6487c875e291f72bf8520