Sage – boss it

Sage, the market leader in cloud business management solutions, celebrates the resilience of small businesses that have survived the Covid pandemic. The outdoor ad campaign puts small businesses front and centre, by showing how they are bouncing back, giving them a publicity boost along the way.

Created by Wunderman Thompson.

Adele Writes An Ad

‘Adele Writes An Ad’ is a new children’s book by Andrew Boulton, Giles Edwards and Andy Stagg, published by Gasp Books.

“This is Adele. Her mum drives a submarine. Her dad writes adverts for the telly.
But, when dad is asked to write an ad for Hooblahoo – the greatest fizzy drink there is – he goes blank. Luckily for him, Adele has a huge imagination and the perfect idea.”

More here.

And you can buy it here.

Blood Equality

In 2020 the FDA decided to change the policy on blood donations for gay and bi men. From a previous complete ban, the FDA is now asking them to be celibate for 3 months before donating. A policy that has no foundation in science, that condemns sexual orientation over sexual behaviours, and perpetuates years of stigma.

Created by FCB Health, USA.

Naloxone drug

Naloxone saves lives. It’s a drug that can reverse an opioid overdose and stop people dying. It’s free and legal to carry – yet few people do. So thousands in the UK still die from overdoses. This campaign sets out to change that, speaking to the people best placed to carry naloxone: people who use heroin. The poster campaign has been co-created with current and ex-heroin users who carry naloxone, and shares their unique reasons for carrying the drug.

Outdoor advertisement created by Havas, UK.