working smarter

As UK ad man Roger Mavity has written, “An answer that’s not utterly perfect but is pragmatic and therefore leads to action is an answer that will deliver for you”. His point is that a slightly imperfect solution (as all solutions inevitably are in the real world) No, however you look at it, the pursuit of perfection isn’t appropriate in our line of work. Instead make it as good as you can in the time available and with the resources at your disposal and start sharing. That’s the way to make something great.