Unilever / Omo

Agency: Lowe Vietnam, Ho Chi Minh City

Virtual fun just doesn’t stack up to getting down and dirty in the real world, according to these ads for laundry detergent, themed ‘Dirt is good.’

2014-cannes-press-omo-1

2014-cannes-press-omo-3  2014-cannes-press-omo-2