‘This Girl Can’ campaign for Sport England

This Girl Can is a celebration of active women who are doing their thing no matter how well they do it, how they look or even how red their face gets. Funded by The National Lottery and developed by Sport England, the campaign’s ambition is to help women overcome the fear of judgement that is stopping too many women and girls from joining in.

Agency: FCB Inferno

See the This Girl Can website for more examples of this excellently written, powerful campaign.

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