The Guardian / Observer

Created by BBH London.

Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas. The Guardian is completely independent, so they are able to ask the questions others can’t and print the stories others won’t.

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War of Wits campaign Xbox Halo Wars 2

Great copywriting in this ‘War of Wits’ campaign for Halo Wars 2 by 215 McCann.

The campaign depicts alien General Atriox and human Captain Cutter locked in a war of wits. First on a domestic short-haul flight where they spar over ownership of the armrest, and second on the lot of a used car dealership where they attempt to outwit each other over the sale price of a vintage automobile. The winner is, naturally, the one who best knows his enemy.