There’s a fine book called How to do Better Creative Work by UK adman Steve Harrison. In it he mentions how in his early years he was enthralled by what he describes as “the romantic ideal of copywriting”. By this he means how he felt the long shadow of various copywriting greats fall across his keyboard as he struggled to match up to their high ideals, reading everything they wrote and putting their message into practice. Feeling yourself part of this tradition will sustain you through late nights and the inevitable disappointments that come with our job. Learning a little about what those pioneers thought and how they worked is also surprisingly useful. The world – and with it copywriting – has of course changed beyond measure, but while facts age, principles remain. Acquaint yourself with them and feel good as a result.