John Dewar and Sons campaign by Mr President

The recent boom in single malt Scotch whisky market encouraged John Dewar and Sons to release five of their long-awaited single malts, which until now had been preserved for a few locals and those lucky enough to sample direct from the areas where they were crafted.

Mr President were asked to create a premium eCRM campaign that would sustain interest and sales. Our unique messaging strategy has seen each of the 5 Malt’s – Aultmore – Craigellachie – Aberfeldy – The Deveron – Royal Brackla formally introduced by the overarching Last Great Malts Brand.

See the D&AD Awards site for the case study video here.

264285_e1739e260e33467a9a566ffaa0dbcd5e 344560_cb3b0d36ea644d78b909981791da8fb4