The ‘Jacamo Real-Man Manual’ combines the new, humorous brand tone of voice with a series of comical illustrations to create a brand book that inspires and entertains in equal measure.
Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo. It has set the tone, the aesthetic and energy of the brand since it hit desks. Every day the team at Jacamo refer to it to check that marketing comms are in line with the brand. The book conveys Jacamo’s rebrand and establishes a credible and engaging brand story.
Agency: LOVE /// Writer: Gary Toal
Winner of D&AD Graphite Pencil, 2016