Client: Harley Davidson
Agency: Y&R, Prague, Czech Republic
During the Second World War, Czech riders dismantled their bikes and hid them amongst household objects so they wouldn’t be confiscated and used to continue fueling the Nazi war machine. These ‘parted out’ bikes became symbols of hope that one day freedom would prevail and they could be put back together to reclaim their rightful home—the open road.
These ads used that piece of historical trivia to stylish effect.