‘Cheese’ – McDonald’s ad.

From the Adweek wesbite:

Do you want your McDonald’s food talking to you? A cheeseburger does in this print ad from DDB Stockholm which, at 265 words, is surely one of the longest-copy ads ever written for a fast-food sandwich. The burger, which is out to stridently defend its half-namesake ingredient, gets comically irritated at times, clearly put off by society’s vilification of cheese. “How can that cheese not be for you?” it asks toward the end. “It melts in your mouth, for God’s sake, it melts in your mouth.”

Copywriter: Magnus Jakobsson.

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