Category Archives: Uncategorised

The Can Bar

A clever verbal identity for ‘The Can Bar’ by the The Stone Twins? A gourmet tinned fish restaurant in the Netherlands brought alive by exploiting the creative potential of the verb ‘can’.

ED

Men don’t want to talk about erectile disfunction. This tone of voice work by agency Onward turns the things men don’t talk about into a conversation.

Agency: Onward
Client: Manual

 

Your Army Needs You

Your Army Needs You’ by Karmarama focuses on how the Army sees beyond stereotypes to spot young people’s potential. The new campaign is the third execution of the ‘This is Belonging’ series, showing how the Army finds potential beyond Gen-Z and millennial stereotypes and identifying the essential skills needed in new Army recruits, such as compassion, self-belief and focus. The majority (72%) of young people describe themselves as ambitious yet many feel undervalued and want a job with real purpose. Your Army Needs You shows how they can belong in the Army to do meaningful work.

There is also a set of radio ads for this campaign.

Creative team: Harriet Wiltshire & Zach Speight

KFC – we’re sorry

In February 2018, delivery problems caused hundreds of KFC restaurants in the UK to close. It was a huge national news story, and this was KFC’s response (by Mother London), published in the Metro and The Sun newspapers.

Hellmann’s

It takes real bravery to eat the things that have never been eaten before. But sometime, somewhere, someone was the first person to eat every delicious morsel we take for granted today. And Hellmann’s believes these brave food pioneers deserve a bit of recognition.

Print campaign created by Ogilvy, London.

Spotify

To mark a tumultuous year, Spotify decided to celebrate how music gave people a reason to keep listening. A global campaign transformed users’ listening data into ‘2018 Goals’. From the personal – including a fan who created an ‘I Love Gingers’ playlist just for Ed Sheeran – to the political, the brand poked fun at a year that some would rather forget.