From the DMA website:
“The real basis for persuasion is to understand what motivates a man” – the great Bill Bernbach in interview with the American Association of Advertising Agencies (AAAA) president John Crichton in 1977
Bernbach is in fine form in these vintage pair of videos, produced in 1977. Yes, punk was exploding in both New York and London at the time, but his appearance and manner seem from another age. His reccommendations are timeless.
Remember, these were produced before desktop computers or really any of the common tools for modern life so it could be assumed that his opinions are irrelevant. Far from it.
Bernbach also has what could best be described as a twinkle in his eye – a little bit of mischief.