Author Archives: Gyles Lingwood

Volkswagen Side Assist (VW)

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens.

Created by DDB Germany.

IKEA bag

In April 2017, Balenciaga brought out a blue leather bag resembling the iconic Ikea Franka tote as part of a series of ironic appropriations of branded items by creative director Demna Gvasalia. Priced at £1,705 compared to Ikea’s 40p version, Balenciaga’s bag was widely ridiculed though Ikea were quick to respond with humour, releasing this ad to help shoppers identify the original bag.
Agency: ACNE


DDB ‘Avis’ ad

This print ad titled AVIS was created by DDB Madrid advertising agency for DDB in Spain. It was released in March 2005.
DDB Madrid
Company: DDB ESPANA, SPAIN, Madrid
Creative Director: Fidel Del Castillo
Copywriter: Fidel Del Castillo
Art Director: Albert Giralt