Apple’s Worldwide Developers Conference (WWDC) is an annual weeklong event in San Francisco. For WWDC 2016, the branding designers spoke the developers’ language with a concept inspired by the Swift programming language and its colorful appearance. A coding tradition is to write “Hello, World” as the first line when you’re getting started.
This campaign branding used that as a jumping-off point, changing ‘Hello, World’ to lines referencing apps such as “Hello love at first swipe” (Tinder) and “Hello self-combusting selfies” (Snapchat). WWDC fans loved the concept, fully engaging in deciphering the lines to identify the apps.
Winner of D&AD Wooden Pencil, 2016.