Monthly Archives: February 2017

Unilever / Omo

Agency: Lowe Vietnam, Ho Chi Minh City

Virtual fun just doesn’t stack up to getting down and dirty in the real world, according to these ads for laundry detergent, themed ‘Dirt is good.’

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CVV / Emotional Support Hotline

Agency: Leo Burnett Tailor Made, São Paulo, Brazil

This campaign took suicide notes and rearranged the words to make them mean the opposite. The tagline is: ‘Inside every suicide is someone who wants to live.’

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Harley Davidson

Client: Harley Davidson
Agency: Y&R, Prague, Czech Republic

During the Second World War, Czech riders dismantled their bikes and hid them amongst household objects so they wouldn’t be confiscated and used to continue fueling the Nazi war machine. These ‘parted out’ bikes became symbols of hope that one day freedom would prevail and they could be put back together to reclaim their rightful home—the open road.

These ads used that piece of historical trivia to stylish effect.

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Duracell

Client: Procter & Gamble / Duracell
Agency: Grey Worldwide, Mumbai, India

Long copy is very much alive and put to nefarious use in these bravely dystopian ads, narrated by characters tormented by battery-powered devices — a child’s toy, a remote control and a camera.

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