Monthly Archives: May 2015

Hoxton Street Monster Supplies

As featured in Read Me, we love the Hoxton Street Monster Supplies store. Check out their website.

As it says on the website, ‘Due to a rather inconvenient curse, all profits go to the Ministry of Stories, a creative writing and mentoring charity for young humans’.

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Will Awdry advice

‘Read Me’ contributor Will Awdry is one of advertising’s most respected copywriters. In the short films below, fresh off the D&AD website, he shares some of his tips for writing brilliant copy, and demonstrates with D&AD Award-winning examples of copywriting. But first he offers his take on what it means to be a copywriter in 2015.

 

Giving ex-offenders a break

Offenders are significantly less likely to re-offend if they find a job. Though they often have the qualifications and the experience, 75% of employers admit to rejecting applicants with a criminal record within seconds. So Leo Burnett, London decided to get people to re-assess this prejudice. Using the familiar layout of CVs, they confronted them with the issue. Instead of featuring the usual qualifications and employment history, the CV is a stream of consciousness from an interviewer, who, on discovering a job candidate is an ex-offender, immediately rejects them.

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