VW’s ‘Lives Way More Interesting Than Yours’ press campaign by DDB Germany.

Campaign written by Nigel Roberts and art directed by Paul Belford.
Check out Nigel’s wonderful website here.

A superb copy-led campaign for The British Library by Tom Sharp.

Read more about it here.

From the wonderful book ‘Cutting Edge Advertising’ by Jim Aitchison.

Agency: Creature, London.