By Mother London.
In June 2020, Italian high school seniors were about to face the final exams before graduation. On the days, McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals and needed a tasty break when hunger began to be felt.
British water companies put profit before public health by leaking millions of people’s sewage into the rivers we swim in. Including the excellent excrement of British celebrities. Bottled at rivers across the country, our selection of celebrity sewage is the rawest around.
Created by Atomic London, this beautiful campaign features ballet and opera stars with a radical new technique to stunning effect. Captured over an intense three day shoot with photographer Giles Revell, Atomic used a new technique to capture the shape and colour of movement, blurring the lines between the moving and still image.
Not to mention some lovely copywriting!
More of the story here.
TBWA\London’s advertising campaign for toiletries brand Beco took aim at businesses’ outdated attitudes towards hiring people with disabilities
See HERE for more.