Volvo – late

Volvo ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents.

By Grey, Belgium

Vision Ad

Campaign to help reinvigorate outdoor ad spend. The work for Greater Manchester based VisionAd aims to remind people how powerful outdoor can be, and encourage businesses to start buying into the media again after months of lockdown.

Created by The&Partnership, UK.

Tofoo

The “Wow of Now” campaign bucks the trend of vegan food being talked about in an overly environmentally friendly, preachy tone to deliberately take on punchy everyday food ads. Pitched like comms for dirty burgers or dripping tacos, Tofoo becomes loud, messy and in your face.

By Who Wot Why, UK.

McDonald’s for students

In June 2020, Italian high school seniors were about to face the final exams before graduation. On the days, McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals and needed a tasty break when hunger began to be felt.

Digital campaign created by Leo Burnett, Italy.