McDonald’s for students

In June 2020, Italian high school seniors were about to face the final exams before graduation. On the days, McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals and needed a tasty break when hunger began to be felt.

Digital campaign created by Leo Burnett, Italy.

Twin Cities Marathon

Big marathons thrive on exclusivity and competition but the Twin Cities Marathon, in the Minneapolis–Saint Paul area, is different. This campaign celebrated and welcomed all runners and all the different reasons they run.

Agency: Periscope, Minneapolis

Surfers Against Sewage

British water companies put profit before public health by leaking millions of people’s sewage into the rivers we swim in. Including the excellent excrement of British celebrities. Bottled at rivers across the country, our selection of celebrity sewage is the rawest around.

: George Robb, Psembi Kinstan

Royal Opera House

Created by Atomic London, this beautiful campaign features ballet and opera stars with a radical new technique to stunning effect. Captured over an intense three day shoot with photographer Giles Revell, Atomic used a new technique to capture the shape and colour of movement, blurring the lines between the moving and still image.

Not to mention some lovely copywriting!

More of the story here.